143 Digital Marketing Trends and Predictions for 2026

We Can Expect From Digital Marketing in 2026

Digital marketing is undergoing a fast-paced transformation. Every year, new technologies, platforms, and approaches show up and completely change how we connect with people — and 2026 won’t be the exception. The rise of agentic AI, the shift toward first-party data, more advanced automation, and the arrival of new formats and channels are creating a turning point for the whole industry.

To help you understand these changes and make the most of them, we’ve created our free annual resource: “143 Digital Marketing Trends and Predictions for 2026.” This ebook will serve as your go-to guide for planning next year’s strategies with clarity, focus, and a forward-looking mindset. Inside, you’ll find the key ideas that will shape marketing in 2026, from AI, digital sales, and social media to ecommerce, marketplaces, SEO, automation, and much more.

What You Will Learn in This Ebook

With this ebook, you’ll be able to take a closer look at the 143 trends that will shape digital marketing in 2026. It’s a resource made to help you understand how strategies, channels, and technology are changing in a landscape where AI, first-party data, and new formats are completely reshaping how marketing works.

Among the key takeaways, you’ll find:

• The evolution of artificial intelligence and how it applies to marketers. The ebook covers trends like agentic AI and autonomous marketing, strategic generative AI for scalable content creation, advanced predictive analytics, and the ethical, transparent integration of algorithms. It also dives into how AI is becoming an operational engine for agencies, growth marketers, and sales teams.
• The central role of video and its impact on digital platforms. YouTube and TikTok have become key information sources for AI systems and are often used as discovery engines. The ebook also looks at AI-generated video, shoppable video, interactive content, and the rise of AI-UGC as a hybrid approach to audiovisual creation.
• New approaches to automation, CRM, and allbound marketing strategies. The ebook details advances like intelligent sales automation, omnichannel orchestration, smart CRMs, dynamic personalization, full-funnel integration, and loop marketing. 
• Conversion optimization and operations powered by AI. You’ll find trends on operational optimization with AI, predictive personalization in ecommerce, sales cycle automation, using first-party data to boost performance, and advanced techniques to reduce friction at checkout and increase repeat purchases.
• The transformation of ecommerce and the rise of agentic ecommerce. The ebook explores the shift toward hybrid marketplace-retailer models, the role of virtual assistants, the importance of local payment methods, sustainable logistics, and video-commerce as a key conversion driver.
• New dynamics in social media, social ads, and influencer marketing. It covers topics like deinfluencing, the advertising expansion of BeReal, private communities, UGC as a trust driver, creative diversification, full-funnel ads, and integrating creators as a core part of ad performance.
• Visibility and content strategies for an AI-driven ecosystem. The ebook covers Total Search, GEO, SEO, visual hyper-personalization, radical authenticity, interactive content, and community-building as a strategic cornerstone.

This ebook will help you understand how these trends connect with one another and how they will shape the digital marketing landscape in 2026, giving you a clear view of the technological, creative, and day-to-day changes that will define the industry.

What You’ll Find Inside