Free Ebook
Funnel Advertising Methodology
Funnel Advertising 101
Funnel advertising is a strategic methodology created by Cyberclick that teaches you how to plan your marketing and advertising actions strategically, putting the user at the center and optimizing every stage of the conversion funnel.
In a landscape where new channels, tools, and AI-driven formats emerge each year, deciding where to start and how to invest has become more complex than ever. The key is no longer to be everywhere, but to know exactly what to do at each stage of the funnel to guide users efficiently and profitably toward conversion.
The funnel advertising methodology recommends working the funnel from the bottom up (or taking a bottom-up approach), starting with users who have the highest purchase intent (BOFU) to generate results from the start, learn faster, and scale toward MOFU and TOFU in a more strategic way.
With the ebook “Funnel Advertising Methodology”, you’ll discover how to apply this approach step by step to achieve more conversions, reduce ad waste, and build a solid growth strategy.
Benefits of Using the Funnel Advertising Methodology
- See results from the very beginning by focusing on users with real purchase intent, thus improving ROI without increasing your budget.
- Attract customers organically, with messages and content tailored to their exact needs at each stage of the decision-making process.
- Connect with users through relevant, personalized communication that guides them toward the final conversion organically.
- Boost your conversions by optimizing the journey, not the spend.
- Build a more memorable, consistent brand that stays top of mind, thanks to a well-connected and optimized funnel.
What You Will Learn In This Ebook:
- How to promote your brand more strategically in the AI era
- What the funnel advertising methodology is
- The conversion funnel: TOFU, MOFU, and BOFU
- The bottom-up approach: working the funnel starting from BOFU
- Customer journey and key touchpoints
- Buyer persona and message relevance by stage
- Strategy and sequence of actions within the funnel
- Key actions and channels for BOFU, MOFU, and TOFU
- Testing, measurement, and continuous optimization
- Segmentation by level of intent
- How to connect the entire funnel to scale results