Did you know that your competitors are already using video in their content strategy? According to a recent study by HubSpot, 81% of brands are currently doing video marketing.
This form of content marketing is an ideal way to reach Millennials and Gen Z, and to connect with users in a fast, direct way.
Here, we are going to talk about what video marketing is, the latest trends, and how to incorporate it into your social networks, blog, Youtube channel, website, and other channels.
As its name suggests, video marketing is an online marketing tool that is based on using video marketing, mainly through the Internet, to achieve different objectives of the marketing strategy.
In short, and in a simple way, it is about adding video to your content marketing strategy.
The aim is to create pieces that can be shared (although they do not necessarily have to become viral) and optimized for the particulars of each social network. Creating quality video content is big time and effort investment, but it is worth it.
Today, data clearly shows that video content has a positive impact on sales and ROI:
Video is one of the key trends of the last few years and it will be one of the key trends in the years to come.
If you want to learn more about the success of video marketing, we've gathered 30+ video marketing statistics in one of our recent articles. Here a few highlights:
When it comes to your video marketing strategy, the first question is inevitable: which network or networks should I focus on when creating and promoting my videos? To help you, here are some interesting facts about the most popular social video networks.
Since its creation in 2005, YouTube has become the world's premier video platform. And by April 2020, it already has 2 billion active users per month!
Its audience is focused on the Millennials and Centennials, since they are the ones who consume the most hours of video.
The 16-25 year old age group consumes an average of 9.21 hours of online video per week (only 6.19 hours of TV) and the 26-35 year olds consume 8.68 hours (compared to 7.90 hours of TV). Videos around 3 minutes are the most popular.
As the website with the second highest web-traffic in the world (behind Google), there are some key data pieces that are important to know about YouTube:
This is the social network par excellence. It is true that in recent times it has received criticism and has had to put solutions to several problems. But it is always reinventing itself and adapting to new consumer needs, which is why it continues to be the platform with the most users in the world. It already has 2,498 million active users per month, according to Statista with data from April 2020.
People are five times more likely to watch videos on Facebook from their cell phones. On average, Facebook generates more than 8 billion daily visits to video content, which means more than 100 million hours of video per day.
And yet, for now, only 3% of Facebook's content is in video format - the potential is great and the competition is still low! This makes it easier to get the consumer's attention. Videos are shared on average 89.5 times more than any other type of format, making them the most viral type of content on Facebook.
In addition, the platform's native videos have 10 times the reach of Youtube links. So upload your videos to this network, instead of just sharing them from another channel. One of its tricks is the autoplay of the videos as the user goes through its latest news section.
Facebook covers all age groups, although the most common is from 25 to 34 years old (25% of its active users). Videos between 21 and 44 seconds are the most popular.
Although Instagram used to be associated with photos, video is now a major player with features like IGTV and Stories. Videos can show up on the normal feed, in Stories, Instagram TV, and now Instagram Reels.
Instagram has more than 1 billion active users per month in 2020 and its audience is mainly millennial and Gen Z.
TikTok is one of the biggest trends of 2020 and it provides plenty of unique video marketing opportunities. If you’re especially interested in targeting Gen Z, then your brand needs to be on this app.
TikTok consists of 15 to 60 second videos, usually accompanied by background music or sound effects and unique filters or editing. Companies have a few different options when it comes to promoting their brand on TikTok, such as TikTok Ads or creating organic content.
Video marketing is also possible on Twitter. This network brings interesting innovations in the video marketing sector.
You can watch live videos in Moments, from the Explore tab, from the trends section, or from the Tweets of an account that is broadcasting live.
You can also watch live Twitter programming and Periscope's global broadcasts on Amazon Fire TV and Apple TV. In addition, you can watch live 360° videos from Periscope and discover content on the Periscope global map on Apple TV. Xbox and Android TV users can enjoy Twitter by launching their web browser and logging in to twitter.com.
You can share videos with a link from Youtube, but also upload them natively, although these can't last more than 2 minutes and 20 seconds today. Otherwise you will have to cut them.
Are you ready to dive into video marketing now? Before you start, I want to share 9 tips so that your video marketing strategy starts out strong:
I hope that this article on video marketing has clarified this concept for you and helped you to have a more general view on the subject. In addition, we have provided you with important facts about social media and the social video trend and 9 wonderful tips to make your videos great.
Do you want to create your first social media video and promote your video marketing?