HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best one for your needs. Let's take a look at these two solutions and review their features, and pricing.
HubSpot is a cloud CRM that helps businesses grow with sales, service, marketing and content marketing management software. Your teams can work centrally with data, helping them build deeper customer relationships and deliver a world-class customer experience for clients.
HubSpot's all-in-one CRM platform includes HubSpot Sales Hub, with custom objects, sales software, configuration tools, pricing, quoting, and sales statistics.
It also provides:
HubSpot is an ideal solution for companies with limited budgets, as its core features (such as its basic version of the CRM) can be used for free. In addition, maintenance is somewhat easier than with Salesforce.
As your company grows, HubSpot also offers many more advanced modules and features to scale marketing efforts.
Salesforce is a cloud CRM that optimizes the interaction between companies and customers. It includes applications for sales, services, marketing, and more.
Sales Cloud is a comprehensive sales CRM that makes it easy to manage leads, monitor progress, and automate sales processes. It includes automation tools, reporting, business management, and much more.
It provides the following functions:
In terms of use cases, Salesforce is best suited for medium to large companies, as smaller companies may not be able to take advantage of its advanced features. Some companies have entire teams of Salesforce administrators tasked with managing Salesforce.
Although the technical complexity is greater, these advanced features make it possible to manage large volumes of data and campaigns, covering areas such as marketing, sales and customer service.
HubSpot's recommended pricing includes all necessary features and offers free accounts for team members who need access to reports but do not need to use the sales tool features. Instead, you need to pay for additional revenue-generating users.
To better see the pricing scheme, here are the costs for Sales Hub Enterprise for a team of 50 people:
Customer support: Phone and email support are included with Enterprise.
Salesforce charges per user and has additional fees for features such as aligning marketing and sales teams, accessing reports, or having a shared inbox. Here is the detailed pricing for Sales Cloud Enterprise for a team of 50 users: