Maintaining satisfied and well-attended customers is one of the foundations of any company and any inbound marketing strategy. It is crucial to have effective customer service software to support you in achieving this goal. Today, Zendesk and HubSpot are the two most well-known CRMs (customer relationship managers) in use. We’ll discuss their similarities and differences and our recommendations depending on your needs.
Are you considering implementing HubSpot for your company's growth and success? Click here for more information about this if tool fits your objectives and how it can benefit you.
Despite the initial promotion as a call center-style tool that provided customer support services, Zendesk released its CRM in 2018 and offered a set of integrated functions that are extremely helpful for sales and customer service teams. However, there is also the Zendesk Service plan. The first is an open-source platform that helps improve customer experiences for your company, and the second is a complete solution for your team.
HubSpot is an inbound marketing tool that helps companies attract leads (potential customers), convert them, and build loyalty. It is cloud-based (like Zendesk) and has two essential benefits:
Every product in HubSpot's CRM has a specific purpose. For instance, there is Marketing Hub, a software that optimizes the performance of your campaigns. There's also Service Hub, which has features that enhance customer experience and can help you expand your business is. It's specifically designed for customer support teams.
Zendesk and HubSpot differ significantly in that the former does not include digital marketing tools that enable you to track the performance results of your various channels or build blogs and landing pages. If you want your marketing team to collaborate with your other teams, this could be detrimental to your company. It might also be restrictive when initiating marketing activities to attract new customers.
HubSpot also features a Marketing Hub that is a part of their CRM and offers a full suite of marketing tools for your strategies.
HubSpot and Zendesk offer companies self-service tools, i.e., functionalities that let customers solve their problems or concerns, relieving your company’s customer service teams of a lot of labor. The latter includes all its tiers, while the former only offers it in the "Pro" and "Enterprise" packages.
Although neither tool is designed for a particular company size, Zendesk is better suited to large and medium-sized companies, while HubSpot is often better suited to smaller companies.
While Zendesk concentrates more on real-time customer care, HubSpot stands out for its contact management features, CRM, and automation.
We hope this comparison helps you select the best customer service tool for your company. If you are still unsure which is ideal for you, we encourage you to try both free versions to determine which suits you and your team'.