Although copywriting may seem easy, it is not so easy to make article titles intriguing and creative. Considering it is one of the most important marketing elements in copywriting, you should be paying extra attention to creating an engaging one.
In this article, we'll review how to write titles for articles!
Even if the content is very good, it could be useless if the title of the article doesn't quickly attract the user's attention. In fact, it is estimated that only two out of ten people read the content of an article. That's why it's so important in copywriting for it to be summarized in a creative way.
The most basic difference between a traditional title and a creative one is that the former is intended to inform readers about the main topic of an article. However, a creative title seeks to arouse the reader's interest. An informative headline is not enough to get a click, hence you need to be creative and original.
Writing creative titles is a skill, but here's how you can make it much easier:
Use data and statistics to determine what works best. Analyzing the headlines of the articles with the most traffic, both your own and those of your competitors can give clues about what attracts readers.
Be clear about the objectives of the article. Knowing the purpose of the article, the audience it is aimed at, and what is interesting about the content will give you clues about the words or concepts you should include in your headline.
Use the SHEIN technique. SHEIN refers to Specificity, Helpfulness, Entertainment, Immediacy, and Novelty.
Measure results. You should measure every action within your digital marketing strategy, including your headlines, to know what works and what should be improved.
Headlines, even if you follow the steps described above, can be one of the most challenging parts of the copywriting process, so practicing is key.
To conclude, remember creating quality content to accompany your article titles is fundamental. A poorly written article will create distrust among users, leading to a drop in visits in the short or long term.