Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made available through the internet by various podcast hosting platforms.
Most podcast listeners, according to digitalnewsreport.org, have the intent to learn something new or to keep themselves updated on their personal interest such as Digital Marketing. Make sure to share noteworthy and new findings, people are listening! The Digital Agency Network claims that the best digital marketing podcasts, “give you insight and tactics on how to use content, marketing strategies, and SEO to become successful.” If you are interested in making a digital marketing podcast, it’s critical to keep this in mind.
If you are interested in starting a podcast but have no idea how or where to get started, continue to read to learn how to do so. We have created two separate lists for you. The first list provides you with things you will need to start your podcast and the second list lists the benefits of starting a podcast in your business.
1. Objective/ Purpose. Any action requires a goal or an objective. Your podcast’s objective will help you stay focused and motivated. If you’re unsure of what your objective should be, ask yourself the following questions:
It’s also crucial to make your objective realistic and measurable to analyze the results of your podcast. Lastly, don’t forget to choose a name for your podcast that resonates with the purpose.
2. Equipment. In simple terms, podcasts require a microphone, headphones, and editing tools. A cheap alternative is buying a good quality microphone and a headphone set. If you’re interested in some professional equipment, Amazon also offers various podcast kits that include speakers, headphones, recorders, etc. The prices for those kits vary depending on the items they include. To edit your recordings, Audacity is a free editing tool that can be used to bring your podcast together. Another free option for MAC users is GarageBand, but Adobe Audition is another option that is offered for a monthly service fee.
3. Podcast Directory. Once you have a completed podcast, you want to be sure to upload to a podcast directory that has listeners searching for podcasts like yours. Some top podcast directories include: iTunes/ Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Keep in mind the directories’ requirements and if there’s any fees (particularly for premium options).
4. Credibility. If you are planning on starting a podcast, it’s important to gain your audience’s trust by showing your personality and values. Introduce yourself and be yourself for an easier speaking flow, it’ll be more engaging and create a relationship between you and the listener. Speak confidently, have compelling content, and always give your audience something to look forward to on the next episode. Linking your website, social media platforms, or Facebook pages also helps build credibility.
That’s it, you are now prepared to start your very own business’ podcast! If you ever find yourself tired of your audio content or wishing you had never forgot your book at home, check out Cyberclick’s podcast coming soon in October 2019! More information to come soon!