In the digital marketing industry, new needs (and therefore new jobs) are constantly popping up. The demand for skills related to digital marketing is growing much faster than the supply of professionals. A great example of this is digital ad traffickers, who went from not existing to being some of the most sought-after professionals in the industry. But do you know what a digital ad trafficker does?
Also referred to as an online ad trafficker, a digital ad trafficker is responsible for developing and implementing advertising campaigns on the Internet in order to increase brand visibility and achieve marketing objectives. The main task of an ad trafficker is to buy high quality traffic and convert it.
The professional profile of a good ad trafficker is multidisciplinary, since in addition to having high-level knowledge of internet advertising, they must also understand web programming, image editing, spreadsheets, and HTML. Creativity and copywriting skills are also very important.
Despite only being in the market for a short time, digital ad traffickers have become essential for brands and have given rise to different specialties.
Digital ad traffickers are often responsible for a variety of tasks related to creating and monitoring a campaign. Here are some of the main ones.
They are often tasked with planning advertising campaigns on social media and Google Ads. This step should always start with an analysis of the company's objectives and resources, including the digital advertising campaigns it has previously carried out.
After the planning stage comes implementing the digital advertising campaigns on the different platforms. Usually, this includes performing A/B or multivariate tests and generating the corresponding creatives.
Once the campaign has been implemented, it is necessary to track the results. Nowadays it is possible to analyze and measure user behavior almost in real time, so the ad trafficker will be in charge of monitoring the rhythm of the campaign and establishing different control points.
Lastly, it is crucial to optimize campaigns and brand strategies based on the results that have been achieved and those that you are still striving towards.