Does getting a lot of traffic improve SEO positioning of websites on search engines? Many professionals who implement inbound marketing strategies have this question. That's why we want to shed some light on the matter and give you a better understanding of inbound so that you can craft a successful marketing strategy.
Web traffic is the amount of visits that a page receives in a given period of time. This can come from different sources, such as search engines, social networks or paid advertising.
There are four main types of traffic:
The quick answer would be yes, but there is an important nuance to take into account. If Google, for example, detects that a user entered a url and left quickly, it will interpret that their search intent has not been fully satisfied and that, therefore, the website doesn't offer a relevant response and does not deserve to climb positions. This happens as long as the person subsequently chooses another Google result to consult. If they log out of the search engine, no matter how little time they spent on a page, Google will interpret that their query has been satisfied and will rank the website higher.
One thing to note is that the different types of traffic influence web positioning in different ways.
Your website must offer a good user experience, as Google and other search engines take this into account. Make sure that it adapts to different devices correctly, that it doesn't take too long to load, that the images are optimized, that the articles have good keywords, etc.
Cannibalization occurs when two or more pages on your website try to rank for the same keyword or have the same search intent. This causes your own content to waste time competing against itself, thus hurting your SEO. To avoid this, merge articles that are in this situation into one, specifically the one that is getting the best results.
Internal links are those that you include within your pages and that redirect to other pages of your website. It is advisable to add internal links on the strongest pages that redirect to weaker pages (lower positioned).
Backlinks are links on your site that take users to a different one when they click. They are very useful to boost SEO positioning, at least for Google. They can be obtained through collaborations or through payment.
Choosing the right keywords is also a very important factor in SEO. Tools such as Ahrefs, Google Trends or Semrush (among others) are very useful in this regard.
If any of your entries are not on the first page of Google, it is very difficult to improve your web positioning, since users do not usually go beyond the results of the first page. In these cases, rewriting the article completely can help improve SEO.
The pages or articles of your website that are on the first page of Google can also improve their SEO positioning by making small changes to the content, not by completely rewriting them. Even if you think it is not a big deal to move from the 4th to the 3rd position, it really is and it can greatly improve your traffic.
Content clusters are pages that are interconnected by a specific topic. Creating these is proven to improve SEO rankings and also the user experience.
Rich results or rich snippets are those that appear accompanied by images, diagrams and other non-textual formats. While this by itself does not cause your rankings to increase, it does attract more users to your page, thus improving your SEO.