TikTok Ads Manager is the advertising platform of the social network TikTok, where brands and independent profiles can create and publish their paid ads and access data on their performance.
With TikTok ads, you can boost your sales, attract new customers, and generate conversions. If you're interested in running an advertising strategy on TikTok, you’ve come to the right place because we'll tell you everything you need to know about this platform to start creating campaigns.
Before diving into how to navigate the platform and create your ads in TikTok Ads Manager, it's important to understand its layout and organization so that once you're in, it won’t feel unfamiliar.
Once you register, this is what you’ll see, the Dashboard:
In the top black bar, you’ll see 4 options. The first one is “Dashboard.” Although you can access it by selecting it with the cursor, it appears by default when you open TikTok Ads Manager.
The Dashboard shows an overview of your activity on the ad platform, allowing you to get a snapshot of your campaigns' status and see a summary of the most important aspects.
Some of the elements you can view include: graphs, expenses, budget, active campaigns, etc.
By accessing the Campaign tab, you can get an in-depth view of each of your ads and ad groups, as well as manage them.
Additionally, this section includes the “Create” button, which takes you directly to the campaign creation page.
This is where all resources related to your ads are stored, from creatives, pixels, audiences, and comments to events, catalogs, and instant pages. Therefore, if you want to manage or edit any of these aspects, you should go to this tab.
You’ll also find tools here to help you reach a larger audience and optimize your advertising.
Finally, the Reporting tab is where you’ll find detailed metrics on your campaigns’ performance. A positive aspect is that you can customize this section to show the analyses that interest you the most and in the order you prefer.
Now that you have a deeper understanding of TikTok Ads Manager and what to expect, it’s time to start using it. The first step is to create an account, which is quite simple.
Here are the steps to create an account on TikTok Ads Manager:
However, if you already have a TikTok account, you can also create an account through it, which will be easier. You just need to click the black button without filling anything in and follow the steps provided.
Once your TikTok for Business account is created, you’ll see a screen to complete your advertiser account by filling in the suggested fields about your country, industry, phone number, currency, etc. At the end, just check the terms and conditions box and click “Register” again.
Lastly, you’ll need to set up billing information to pay for the campaigns you run on the platform, as this screen will appear during the process.
Now you’ll need to wait for your advertiser account to be approved (usually takes up to 24 hours) before you can publish your ads. However, you can already access TikTok Ads Manager and start designing your first campaign. Here’s how to do it.
As mentioned earlier, to start creating your campaign, you’ll need to click on the “Create” button in the Campaign section.
Once inside, follow these steps:
Before continuing, you should know that in TikTok Ads Manager there are:
Now that you know this and how to create campaigns, here’s the next step: creating an ad group after setting up a campaign. Here’s what you can edit in this part:
Placement You can choose where you want the ad to appear. There’s automatic placement, where the social network’s system optimizes the ads across all placements for the best results. Alternatively, you can manually select the placements where you want your ads to appear, as well as block placements where you don’t want them to show.
Creative Type When creating an ad (explained in the next section), you’ll need to upload all creative assets, but in this phase, you can enable the Creative Optimization option to automatically generate high-performing combinations.
Target Audience There are many targeting options, allowing you to choose between lookalike audiences (to reach people similar to your existing customers) or custom audiences (for profiles that have interacted with or are familiar with your brand). Then, you can edit various aspects.
Budget and Schedule Here, you can set the budget for each ad group and specify the start and end dates for its launch.
Bidding and Optimization You can choose optimization goals such as conversion, click, or link. These come with pre-assigned billing methods like CPM or CPC. You can also decide how to spend the budget, either uniformly over the campaign duration or as quickly as possible.
Once you’ve finished configuring your ad group, click “Next” to start creating your individual ad units. As you can see, the creation of a campaign, an ad group, and an ad is connected and not separate—they’re all part of a whole.
Now that you’ve reached this final phase, remember that all the parameters and elements set during your campaign and ad group configuration will affect the individual ad setup. Also, note that each ad group can contain up to 20 ads.
Once you select “Next” after completing your ad group, you can:
After editing all these elements, you can click the “Submit” button to finish or the “Add” button to create another ad.