In order for your inbound marketing strategy to come to fruition, you need to have the right tools. If your information is distributed across various different websites and you’re having to comb through leads manually, then you’re wasting valuable hours that could be used elsewhere.
At Cyberclick we have been working with HubSpot for some time now and it has transformed our team. Not only does it help to fuel our inbound marketing tactics, but it also assists in sales and client needs. Suffice it to say, we have plenty of experience with the tool. So in this article, I’ll share the benefits of HubSpot as well as some best practices tips and tricks.
Before we dive into the HubSpot itself, let’s quickly review the key concepts presented in this article.
Inbound marketing is a methodology that is based on non-intrusive advertising and marketing techniques. It is the opposite of outbound marketing, which is marketing that interrupts consumer’s day to day life with irrelevant or unnecessary messages.
Inbound marketing seeks to help the user by offering valuable content that attracts them to the brand’s website. This is a complete methodology that accompanies the user throughout the conversion funnel, from the first time they ever interact with your brand to until they become a customer.
HubSpot is a marketing, sales, and customer relationship management software. These 3 legs are separate and you can purchase them independently, which means you can focus on the aspect that you care about most. But, if you really want to accelerate your business’s growth then I recommend utilizing all three aspects.
In addition to having its own programs, HubSpot can integrate with over 100 different applications and third-party programs.
HubSpot is an inbound marketing, sales, and service software. HubSpot offers four different distinct products: HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub.
HubSpot CRM is perhaps the most popular HubSpot product because it is completely free. It’s a good introduction to HubSpot and everything they offer.
HubSpot CRM gives you everything you need to organize, monitor, and nurture your sales opportunities and current customers.
Its most beneficial characteristics are its management of contacts, deals, and tasks.
As the name suggests, the Marketing Hub manages marketing tasks, allowing your team to dedicate time to generating inbound marketing campaigns and getting more leads.
Marketing Hub includes everything you need to convert your visitors into leads and initiate different actions, like reporting, creating landing pages, and creating forms.
The most beneficial aspects of this plan include the generation of sales opportunities, like marketing automation and analytics.
Unsurprisingly, the Sales Hub is the sales the side software, allowing you to visualize the phases of your sales process and analyze which phase of the funnel your leads are in. You can assign tasks to other people on your team, organize meetings, automize repetitive tasks, and close sales faster.
Its most beneficial aspects are email tracking, scheduling meetings, and email automation.
Lastly, Service Hub is the customer support software, through which you can manage customer requests, give feedback, and manage the entire relationship. This is an essential part of delighting customers, retaining them and making them brand ambassadors.
The most beneficial parts of this plan are the tickets, client feedback, and the knowledge base.
HubSpot has 5 key characteristics that help to bring high-quality traffic to your website:
If you are interested in HubSpot for inbound marketing, one of HubSpot’s strongest benefits is its ability to improve your process for finding and attracting leads using many different inbound tools, like:
After you’ve attracted the leads it’s then time to play with HubSpot’s different sales functions. The following are some of HubSpot’s benefits for sales functions:
A HubSpot inbound marketing benefit is its wide variety of tools dedicated to speeding up the sales process:
With Marketing Hub, Sales Hub, and Service Hub, you have all of the different marketing, sales, and customer relationship tools centralized in one single spot. This is by far one of the most valuable benefits of HubSpot for inbound marketing. You don’t have to waste time switching between different tools, and instead can keep track of everything that's going on at different points in the process.
Switching between multiple tabs and websites is tiring and inefficient. Worst of all, you won't have cohesive tracking abilities if all of your data is strewn across different sources. Instead, with HubSpot, you get the benefit of knowing which article a contact has read, what actions he has taken on your website, and where he has looked, all within one platform.
HubSpot is more than a software solution; they also offer a full kit to help you succeed:
Along with offering support to their users, HubSpot also has many different free tools available to the inbound marketing community like Website Grader and Make My Persona.
In conclusion, if you’re looking for an inbound tool that does it all, HubSpot needs to be in your arsenal.