If you use Facebook or Facebook Ads as a part of your brand's marketing strategy, managing pages and ad accounts from your personal profile is not the best option. To collaborate as a team in a professional way and protect your privacy, you need Facebook Business Manager.
With this tool, you will have a lot of options to manage your pages and ad accounts from one place. It is also very easy to set up and manage. Keep reading and we will tell you how to do it step by step.
Business Manager is a Facebook tool designed to help you organize and manage your brand presence. With a Business Manager account, you can manage different pages and advertising accounts and have complete control over who has permission to access what. Your collaborators will not be able to see your Facebook profile–only your name, your company email address, and the pages and advertising accounts you have access to. This tool works for both Facebook and Instagram.
It is recommended to create a Facebook Business Manager account in these cases.
It is also important to clarify that Facebook Business Manager and Facebook Business Suite are not the same. Both are Facebook tools aimed at marketing professionals, but the latter includes options for communicating with your followers, lead nurturing, scheduling posts, and more.
To create a Facebook Business Manager account, the first thing you need is to have a personal Facebook profile. You can log in to Business Manager with your username and password (the most secure option) or with an email address and password. Note that you can only create two Business Manager accounts at a time.
To create your Facebook Business Manager account, just follow these steps.
Before adding pages to your Facebook Business Manager, please note the following.
The first thing you need to do to set up your Facebook Business Manager is to add a home page. You will be able to change it later as you add other pages.
To set up your home page, follow these steps.
Once you have set up your main page, you can add additional pages by following these steps:
Go to "Business Settings" (on the gear icon in the sidebar).
Go to Business Assets -> Accounts -> Pages.
From the drop-down menu, select Add and then Add a page.
Type in the name or URL of the page you want to add.
Click Add page.
On the next screen, the page you just added should appear. From here you can add people to manage the page.
Facebook Business Manager allows you to add your own advertising accounts and gain access to those of other people or businesses. There are three ways to add an advertising account.
Request access to an advertising account: with this option, you can ask the administrator of another Business Manager to give you permission to work on their advertising account.
Create an advertising account: you can create a new advertising account directly from your Business Manager. This account cannot be transferred to a user who does not have a Business Manager. Please note that there is a limit to the number of accounts you can have at one time depending on your spending level.
To add an advertising account, follow these steps.
Follow the instructions that appear to select the people and access levels.
Before adding people to Business Manager, please note the following.
To grant other people access to your Business Manager, follow these steps:
Click Invite. The person will receive an invitation to join your Business Manager in their email.
Before adding an Instagram business account to Business Manager, please note the following.
To add an Instagram account to Business Manager.
When you request access to a page, you are requesting permission to do certain tasks on it, such as viewing it, commenting on it, or posting ads on it. You will be able to view the page in your Business Manager, but the owner will remain the original owner.
To request access to a page from Business Manager:
Click Request Access. The page administrator will receive your request and, when approved, you will be able to view the page in your Business Manager account.