TikTok One is TikTok's platform where brands, content creators, and production partners can manage all their collaborations. It also provides advertisers with a wide range of content creation and editing tools.
But what about TikTok Creator Marketplace? Well, this is its replacement. This change aims to offer a more modern and centralized collaboration experience.
TikTok One is an all-in-one platform designed to provide content creation tools and facilitate collaboration between brands, creators, and production partners.
In this article, we’ll cover what TikTok One is, how you can use it for your influencer marketing campaigns and ads on the platform, and help you distinguish it from TikTok Ads so you know when to use each one.
On TikTok One, you can find a variety of creative resources that connect brands, influencers, and production partners. On the platform, brands can access content creation tools and manage their relationships with content creators and producers.
Through TikTok One, you can contact creators and production agencies that have been pre-approved by TikTok to help you create your social ad campaigns on the platform.
You can reach out to advertising experts from different fields who can help you create high-quality content for your ads. Plus, you can work with them to set delivery deadlines and revisions. You can even switch creators if needed to find the best fit for your brand’s style.
TikTok One offers many free creative tools to make it easier for you to develop your TikTok ads and design more effective ad strategies.
There’s also a trends section where you can see which ads are performing the best on the platform, as well as relevant data about them. This is helpful for getting inspiration when designing your own campaigns.
Additionally, when it comes to AI-powered creative tools, there's a variety of options, from script generation and voiceover tools to image editing features.
Finally, within TikTok One, you’ll find a section on the platform to manage your influencer marketing collaborations. One of the most interesting features is the ability to manage the entire ad creation process and distribution from a single place. This saves you from having to use multiple platforms to develop your social media advertising strategy on TikTok.
One of the best features offered by this platform is the tool that helps you find creators. It uses advanced algorithms to match you with influencers that best align with your brand’s style and needs.
Plus, you’ll have access to performance metrics related to your collaborations with content creators.
TikTok Ads and TikTok One are separate platforms within the TikTok ecosystem. TikTok Ads is where advertisers can manage and run their ad campaigns on the social network, while TikTok One focuses specifically on offering creative tools and facilitating collaboration with creators and production partners. They serve different but complementary purposes—TikTok One helps create high-quality content that can later be used in TikTok Ads campaigns.
More specifically, TikTok One includes tools that connect creators with brands, content creation, and trend analysis, while TikTok Ads focuses on aspects like ad formats, campaign targeting, and ad performance.
With the launch of TikTok One, TikTok Creator Marketplace and TikTok Creative Challenge will no longer be two separate platforms, and all their features will be integrated into TikTok One.
The platform officially shut down on April 1, 2025, and users who try to access it will be redirected to TikTok One. Should you need it, TikTok has created a guide to help you migrate and update your data to the new tool. We encourage you to make the switch to adapt to this new ecosystem as soon as possible.