It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, track, and analyze your digital marketing strategies.
The acronym OKR stands for "Objectives and Key Results".
It is a methodology that is applied to align an entire team at the organizational level. The idea behind it is that it creates a centralized approach so that everyone can work towards the same goals. The OKR Methodology is used by several of the world’s largest companies, including Google, Amazon, LinkedIn, Accenture, and Netflix.
To be able to implement the OKR Methodology, it is essential to understand how it works and how it is structured. Here are our four tips to ensure you get the most out of it.
The first step is to define a global annual objective. Think about where you want your company to be next year. What are the essential achievements that will lead your company in the right direction and allow it to continue to grow and succeed? Your objective should be derived from the company’s vision and mission.
Once the global annual objective is established, you must define quarterly objectives. These will be vital in leading you as they will serve as smaller, incremental objectives that work towards the larger goal for the year. Aim for a maximum of three to four goals per quarter. Rather than being centered around metrics, these goals should be more inspiring in nature.
Setting goals is not easy. We recommend brainstorming with your team to come up with multiple objectives, then prioritizing the most important ones. You could try using a stacked ranking technique or ICE scoring system to prioritize your objectives.
This would define your quarterly objectives in the OKR template.
The third step is to define the key results. Your key results will help you determine if you are going in the right direction towards your goals. Key results must contain KPI-based metrics.
As the last step, you must assign key actions for each key result. The key actions are activities that will lead you closer to your key results–and eventually, your overall goal.
Global Annual Objective: Increase visibility and improve brand positioning.
You can follow up weekly with your quarterly objectives by filling in the template. Remember that each excel sheet monitors a different objective.
Implementing this methodology brings many benefits, including: