Did you know that according to Entrepreneur, live videos are one of the main trends for 2017? Live videos are a fantastic addition to your content marketing, and users are loving it more and more every day.
Live streaming videos create an immediate and emotional connection with the user, making them feel connected to other places and experiences They are an ideal format to promote interaction (with Q&As, for example) and make your brand feel more authentic. Today I would like to explain the Pros and Cons of using live streaming in content marketing, and the main platforms that have taken it aboard.
Want to build live videos into your content marketing, but don’t know where to start? An important first step is to figure out which different platforms exist and which can fit in best with your brand and strategy. These are the main ones that exist today.
Since the launch of Facebook Live in April of last year, this most popular social network has gotten as on board as can be with live streaming. Its big advantage is, of course, its user database. Facebook gives you the opportunity to reach out to people with all kinds of profiles, and, if you have spent the last years building up your community, you already have a great head start.
Facebook Live offers a fluid user experience with plenty of analytics and engagement data. Live videos are blended directly into the Newsfeed and are given a privileged position while being transmitted.
For 2017, facebook is expected to add some new features through 360º videos. It is without a doubt an incredible opportunity for any brand.
In December last year, Twitter joined the live video movement by inviting their users to transmit video with the hashtag #GoLive. Just like tweets, Twitter videos are easy to share, greatly increasing interaction and virality.
Although facebook is currently in the lead thanks to its huge user database and their effort in promoting the platform, the competition for crowned queen of live video in 2017 will be intense. At the moment, Twitter has invested in making some noise with a series of high-league live transmissions, such as Wimbledon tennis matches or the US Presidential Debate.
Snapchat has had a live video feature for the past 18 months. Just like any other content on this network, the videos are temporary and auto-destruct after 24 hours. If your brand counts on a young audience, Snapchat can be a great promotion strategy.
Last but not least, we have Instagram, that discreetly launched their live video feature last summer. Although its launch was not overly notorious, it is a very interesting option for brands that already have an established presence on this network.
I hope all this information will have helped improve your understanding a little bit more about live streaming videos on social media.
Lastly, before your leave, I would like to recommend reading our article on Video Marketing trends and benefits on social media.
See you next time!