Google's Pomelli: AI-Powered Marketing for Small Businesses

Google recently introduced Pomelli, a new artificial intelligence (AI) tool developed by Google Labs in collaboration with Google DeepMind. The goal of this tool is to help small and medium-sized businesses (SMBs) create marketing campaigns that reflect their brand identity without needing a huge creative team or a big budget.

Pomelli is part of Google’s push to integrate generative AI into digital marketing. The tool can generate entire campaigns from concepts to visuals and copy in minutes, tailoring each element to match a brand’s style and voice.

With Pomelli, Google is clearly stepping into the creative automation space, competing with platforms like Canva Magic Studio and Adobe Express. But what makes it unique is its focus on what Google calls Business DNA and the digital representation of a company’s identity. This approach makes it possible to produce content that feels authentic, consistent, and scalable.

What is Pomelli, and How Does It Work?

Pomelli is an experimental tool created by Google Labs that uses generative AI to help SMBs create marketing campaigns that feel on-brand.

At the heart of the system is Business DNA, which captures a company’s essence and values digitally. By analyzing a website and existing visual content, Pomelli can generate ideas, copy, and graphics that align with a brand’s voice, colors, and overall style.

Instead of producing generic content, Pomelli is designed to understand a business’s personality and replicate it consistently across every channel. Google’s goal is to allow small businesses to create professional campaigns without hiring outside agencies or specialist designers.

The process breaks down into three main steps:

1. Building Your Business DNA
   
   • The AI analyzes your website and existing visuals to create a profile of your brand.
   • It captures tone of voice, color palette, typography, and key visual elements.
   • This ensures that all future content stays consistent and recognizable.
     
     
2. Generating Campaign Ideas
   
   • Once the Business DNA is set, Pomelli suggests campaign ideas tailored to your business—think product launches, promotions, or social media themes.
   • Users can choose AI suggestions or add their own prompts to create very specific campaigns.
   • This helps SMBs keep fresh ideas coming without relying on large creative teams.
     
     
3. Creating and Editing Marketing Materials
   
   • The final step produces ready-to-use copy, graphics, and social media assets.
   • Pomelli offers multiple versions so you can pick, tweak, and download content straight to your channels.
   • Every asset stays true to your brand’s style, tone, and values.

Its Relevance for Marketers

Even in its beta stage, Pomelli shows how AI can change the way small businesses approach marketing. Some key benefits of it include that it:

• Saves time and money: SMBs can create full campaigns without expensive agencies or complex design software.
• Keeps branding consistent: Business DNA analysis makes sure that all content matches the brand’s visual and messaging style.
• Reduces the Need for External Aid: The tool is guided and user-friendly, perfect for businesses with limited creative resources.
• Offers scalable content production: You can generate ongoing campaigns and social media posts efficiently, keeping up with the fast pace of digital marketing.

Strategically, Pomelli also strengthens Google’s place in the AI-driven marketing world, competing with platforms like Canva, Adobe Express, and HubSpot Content Assistant. Its use of Business DNA is particularly interesting, as it allows the AI to learn a brand’s style and values, potentially transforming how companies manage content—from generic tools to fully personalized creative ecosystems.

Where You Can Try It

Pomelli is an evolving project. Users can try it, give feedback, and help shape the product with a hands-on approach that is characteristic of Google’s experimental AI launches.

With Google integrating AI into projects like Search Generative Experience (SGE) and Google Ads, Pomelli could eventually connect with the company’s larger ecosystem for marketers and content creators. For marketing teams and creative agencies, this could open up a new path for working with AI that focuses on strategy and personalization instead of just execution.