The best thing about social media is that you get a large number of channels to use. When you use such a cross platform for your business marketing purpose, you automatically increase the chances of getting a large number of traffic towards your business website.
However, amongst all available channels in the social media platform, Instagram happens to be the most popular one. The fact that Instagram has more than 500 million business profiles may tempt you to use this as your launching platform for your business product. For this you will need to make sure of two most important things such as:
This is because, apart from your Instagram profile bio and the hashtags, you will not have any possibilities to write anything else anywhere on your posts, which typically is an image or a video. It is only when you can drive your Instagram followers towards your official website you will be able to tell them more about your product and its features.
When you see photos on other sites such as Stormlikes.com you may wonder why their photos look so good and gorgeous and yours do not. Well, it may be because you do not edit your photos just as the way they do.
Editing photos is a very important factor when you want to post photos on Instagram as that will make your images look different from the others and make it more appealing. However, this is not a very difficult task. Moreover, given that fact that Instagram comes with several built in tools, filters and features you will be able to edit your photos without even having to take any help from any professional photographer or photo editor. You can do it yourself in minutes and crate a massive impact on the quality of your images.
To make photos editing very simple you should follow these tips:
Finish your photo editing process by making a few final tweaks on your images by using the editing tools of Instagram. This is also an easy process wherein all you have to do is press Edit so that you can adjust the alignment, contrast, brightness, and structure. Press next when you are done adding the final details and post your photos.
Now that you know a lot about making your ordinary looking images attractive and appealing, you must also know a little bit about the videos as well so that you can post these as well if you want to explain things in a much better way, especially if you want to explain how to use your product or make it.
To start with you must know that Instagram will only allow you to upload videosas long as these are a minute or less in length. That means, if your video is more than that permissible time limit, you will need to edit it as well. However, it is also important to make sure that the video stays meaningful even after editing so that it is useful for the viewers.
For editing your videos you can download either professionally edited videos from the internet or use those videos that you have edited in your mobile app. You can also use different other free video editing tools such as Splice that will allow you to do a lot of things such as:
You may also use the Instagram videos default to play videos without sound. In order to make the best use of this option and also to make sure that the viewers do not miss out on anything right from the instant the video is on you must make sure that the first few seconds of your video at least do not require any sound to be understood. Later on you can prompt your viewers or use your caption to turn on the sound.
Finally, make sure that the entire video clip is easy to understand with or without the sound. Incorporate clear actions that will explain what the subject wants to say. This is because people often want to watch a video on mute mode.