Link Building is an SEO strategy that can be very beneficial for your business.
This SEO technique consists of creating inbound links to your website from external sites to improve positioning and land at the top of the SERPs (search engine results page).
Link building can be a bit tricky, and since it's so crucial for ranking it can be tempting to take the easy way out. But you have to remember to always stay ethical, otherwise Google will hurt you in the end.
So how can you create natural inbound links and ensure your website’s SEO strategy succeeds? We’ll explain!
A good link building strategy includes the 3 following parameters:
In order to begin link building you must consider two things: how are you going to start your link building strategy and who is going to link to you?
Here are our following recommendations:
When a friend recommends a product or service that they had a good experience with, you often take their experience into consideration for your own needs. This shows how powerful a good opinion is from someone you trust.
The same goes for link building. If a person is a regular reader of a certain blog and they trust the content and source they’re reading, they will most likely rely on that blog’s recommendations.
Link building builds the credibility and reputation of your brand when you are being recommended by another trustworthy brand or blog. Therefore, other websites linking to yours positions your brand as an industry expert and leader, and users will start to notice.
Google prefers to rank websites that have more inbound links. This is because having a good amount of inbound links implies that your content is valuable and relevant enough for others to recommend it to their own users.
Therefore, link building is beneficial for you to get up in search engines faster and more efficiently.
In addition to other SEO tactics, such as keyword optimization and internal linking, link building is a valuable tool to establish your business in the top search engine results.
Unsurprisingly, the more other people recommend your content and the higher your website ranks on Google, the more visits to your website you’ll receive.
Although this does not necessarily translate into more leads or more sales, at minimum the chances of it happening will increase. By ensuring that your inbound links are coming from high quality websites, you can increase the quality of the visits coming to your site. By increasing traffic to the company's website, the possibilities for selling and increasing revenue also increase.
In conclusion, link building takes a lot of time, dedication and effort, but it's worth it for your company to achieve a strong online presence that will generate leads overtime. By keeping track of your inbound links and actively working to strengthen your link building strategy, you will begin to see your domain authority rise and your hard SEO work will pay off.