In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important.
Google issues updates frequently, sometimes multiple times within a year or even in a single day. However, not all updates are publicized. Google tends to announce the most critical updates through an official statement that guides the audience on how to adjust their content strategy. Therefore, paying attention to these updates is crucial for maintaining a robust SEO positioning strategy.
Google Core Updates are the most notable and crucial modifications to the search algorithm. Google announces these updates officially, and their implementation can take considerable time, sometimes up to two weeks. They have the most significant impact on SEO positioning, so staying informed is highly recommended, as multiple core updates can occur in a single year.
While smaller Google updates focus on refining specific aspects of the algorithm, Google's core updates bring about more general changes. For example, they can redefine what gives a site more authority, what content is deemed more relevant, or what contributes more to the user experience.
The impact of a Google core update differs from that of other Google updates. Minor updates do not bring about significant changes in how websites are ranked in search results, unless deceptive SEO tactics (black hat SEO) are used.
In contrast, Google's core updates have a substantial effect on the positioning of all websites, regardless of the sector. Neglecting these updates may lead to a significant decline in your ranking, rendering your SEO strategy less effective. However, there's also the possibility that a Google core update enhances your strategy, elevating your position in the results. It's not always bad news, and sometimes, you may not even notice Google's updates.
To mitigate any negative effects of an update, it's advisable for SEO experts or those seeking to improve their blog or website positioning to stay informed about Google's updates.
Moreover, to prevent negative impacts on your content, consistently create high-quality content and offer the best possible user experience. These are factors that Google consistently values and will help prevent significant drops in positions during any Google update.
First and foremost, stay calm. Don't agonize over the idea that your strategy is flawed and no longer effective. It simply needs an update. To determine the changes you need to implement to adapt to the new algorithm, follow these steps:
Appearing lower in search results may not always be due to a Google Update. It could be because your content is not evergreen and tends to receive more searches at specific times of the year. It might also be due to a specific event or incident causing your positions to drop. Analyze the situation and all factors that may affect your positioning.
If it's not a temporary drop, investigate whether a Google update has occurred and which one. As mentioned earlier, various sources can provide this information.
If Google updates necessitate a change in your strategy, you can do this yourself and analyze which elements of your strategy need adjustment (recommended for those with sufficient SEO knowledge or a dedicated team). Alternatively, you can opt for an external SEO agency to conduct an SEO audit. This agency can assist in creating an effective new positioning strategy aligned with the new algorithm.
For a deeper understanding, here are some of the Google updates that have had a significant impact on search results. These updates are often named due to their importance:
Checking Google's blog daily is not the most efficient approach, especially since not all updates are officially communicated. Here are some ways to stay informed about Google Updates: