Today we opened the Cyberclick Facebook page and what was the surprise? Facebook has implemented what had been months since we announced: now users not only have the option of putting a like, but they can add their opinions by putting other emotional states on photos, texts, videos and other content. Find out here how the DON’T LIKE button on Facebook works.
The Dislike option had been requested for some time, but people can also express themselves with friendly designed emoticons:
In order to deploy these options you have to put the cursor over the word Like and a bar with all these options appear.
What is most interesting is that you can express different feelings at once, not just one. For example, you can put a like, but also a heart and a happy face
For online marketing it is a great opportunity, we can have much more communication with consumers. They are able to better and more intensely specify what feelings are generated from the content that is published. Advertisers receive more inputs from their followers and this data can improve the ads and campaigns, such as images, messages and Call-to-Actions of those actions, which receive more dislike faces or enhance those ads, which transmit many positive feelings.