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Analyzing SEO is an ongoing task for any SEO professional. It's crucial to maintain an analytical perspective and regularly review key metrics in SEO. Rapid position changes can significantly decrease your traffic, but addressing them promptly can prevent drops and enhance the quality of your traffic.
To simplify the process of analyzing organic SEO data, there are various tools available, both free and paid. Here, we'll share our top 15 favorite SEO analysis tools to assist you in mastering Google rankings.
Sitechecker stands out as a robust and all-encompassing SEO tool, providing a free website analysis straight from the get-go. Receive a personalized checklist outlining areas for website enhancement, propelling you towards the pinnacle of Google rankings.
Tailored for entrepreneurs, SEO agencies, and digital marketing experts, Sitechecker proves invaluable for those seeking comprehensive SEO solutions.
Whether you're in the process of launching a website, migrating from one server to another, or aiming to enhance your search performance, Sitechecker enables you to conduct a thorough technical SEO audit.
SE Ranking is a suite of tools that cover several SEO processes in one place. It was designed with agencies in mind, so it’s a great choice for agencies and marketers. It features advanced SEO tools, customized reports, integration with Google Data Studio, and the option to add additional users. Some of its tools include the following:
Search Console is a Google tool that is absolutely essential in SEO analysis since it allows you to control a lot of aspects of your positioning, accurately measure the performance and traffic of your website, and, above all, detect and correct problems before they lead to a penalty.
Among its most relevant features are the following:
Another indispensable tool from Google is Google Page Speed Insights. This tool zeroes in on providing insights into web page performance along with recommendations for enhancement. Here are its three key features:
The trio of fundamental Google SEO tools is rounded out with Google Analytics. Almost every brand with a website utilizes it, yet the abundance of information can make it challenging to pinpoint the metrics deserving of attention.
Our recommendation is that you should always check the metrics related to user response:
Although originally intended for SEM (hence the name), Semrush also has a lot to offer in terms of SEO.
In particular, this SEO analysis tool excels when it comes to competitor analysis. You can use it to find out how many organic visits your competitors have, level of paid traffic, inbound links and even the keywords they are using.
Screaming Frog proves to be a fascinating tool for optimizing your on-page SEO. Simply input the URL of your blog or website, and you'll receive a wealth of valuable information:
Similarweb is a market intelligence solution with a lot of different marketing tools. Its SEO analysis features help you increase your organic traffic by increasing your presence on each keyword and creating more effective content, as it identifies trending keywords and the most viewed content on each site.
This is a very simple SEO analysis tool that can be used to analyze your own site or a competitor’s. After entering a URL, it provides the following information:
One of the great challenges of SEO is finding the right keywords. Ubersuggest can be of great help.
The way this marketing tool works is very simple: enter a keyword relevant to your company in the search engine and it will show you a bunch of suggestions of related combinations and synonyms. In addition, you will be able to see the cost per click, competition and search volume of the generated keywords.
Metricspot is a complete web analysis and SEO positioning tool that includes both free and paid features. Its main features include:
This marketing tool is focused on detecting and repairing SEO errors. Its main functionalities are:
WookRank includes instant SEO review and audit tools. Features include…
Ahrefs offers several SEO tools to increase search traffic, research competition and monitor your niche. It offers competitor analysis, keywords, links, content, search rankings, and web monitoring.
Although it’s not a free tool, it offers benefits such as 24-hour support Monday through Friday, a private Facebook group, SEO learning materials, and frequent updates with new features. It also has a 7-day free trial so you can evaluate if it is the right solution for you.
This SEO tool caters to professionals with a wide range of functionalities, neatly categorized into SEO, optimization, links, ads, social networks, and marketplace.
In the SEO positioning module, a standout feature is the visibility index, established in 2008 through an analysis of Google search results. The concept is to provide a metric that swiftly gauges your site's visibility and facilitates a quick comparison with your competitors.