There is absolutely no doubt that Instagram has been gaining impressive ground over the last few years.
Its significant growth has attracted no less than 500 million monthly active users (placing it ahead of social networks such as Twitter, Vine, Pinterest or LinkedIn).
The new advertising options offered by Instagram for business have made it a very interesting opportunity for marketers also.
A time of big changes in the social networks is approaching, as we began to see with the change of their logo, shown below.
After the launch of their new logo and the redesign of the interior of the app to tones of black and white (making images pop more than ever), comes the launch of Instagram’s new corporate profiles. Don’t miss out on the big news!
Instagram’s big news for businesses is their new corporate profiles, which show important similarities to those of Facebook for business.
Until now, users and brands had only one type of account to chose from, but from now on, businesses will be able to explore additional features:
These new corporate profiles on Instagram for business will be available in the United States, Australia and New Zealand within the next few weeks, and will be implemented worldwide gradually after that.
But that’s not all! From now on, company marketers will be able to stay much more informed about what is going on with their Instagram corporate profiles.
Yet another amazing new feature is a complete statistics system that keeps you up-to-date with everything going on on the network.
Later’s blog (an app to program Instagram posts) has already published some screenshots that show us these new features.
With the new statistics system, companies will be able to:
As you can see, there is a large amount information that will let you analyze your brand’s behavior on Instagram, know what content works best and optimize your strategy to improve results.
In conclusion, the new features of Instagram for business offer great opportunities to promote your brand and reach even further with this social network, so it’s great news for advertisers everywhere.
But don’t forget that most importantly, what will attract most attention on this network is to win your users over with high quality images and videos!