In advertising, a great, memorable slogan is essential. When a brand hits the nail on the head, the result is unforgettable.
Finding the perfect slogan is a creative process that can be long and difficult, so to give you some inspiration, we've made a list of 101 slogans featuring some of our favorite brands.
A slogan is a short tagline or motto that’s used by a company to express its value and brand identity. Slogans can be evergreen (meaning that they never change), or they can change with different advertising campaigns or brand eras.
Each company’s slogan is just as unique as its logo and overall branding. It can be funny, aspirational, or inspiring, but its overall purpose is always to create a positive association with the brand.
So, what makes a slogan great? The best advertising campaign slogans should be able to do three things:
Quickly capture the audience’s attention
Be memorable
Explain the value of the product, service, or brand
Coming up with a strong slogan is a crucial part of developing your product launch strategy.
With that said, let’s take a look at some of the best slogans out there to help you come up with your own!
We've put together examples of some of the best slogans from brands around the world in order to inspire you to create your own. Remember, be unique, and make your message catchy!
"Just Do It" – Nike
"Think Different" – Apple
"A Diamond Is Forever" – De Beers
"When You Care Enough to Send the Very Best" – Hallmark
"The Best a Man Can Get" – Gillette
"Quality Never Goes Out of Style" – Levi’s
"Finger Lickin’ Good" – KFC
"Shave Time. Shave Money." – Dollar Shave Club
"Accelerating the World’s Transition to Sustainable Energy" – Tesla
"Snap! Crackle! Pop!" – Rice Krispies
"Taste the Feeling" – Coca-Cola
"15 Minutes Can Save You 15% or More" – Geico
"Belong Anywhere" – Airbnb
"The Relentless Pursuit of Perfection" – Lexus
"The Ultimate Driving Machine" – BMW
"The Quicker Picker Upper" – Bounty
"The Happiest Place on Earth" – Disneyland
"Innovating for the Future" – SpaceX
"The King of Beers" – Budweiser
"Freaky Fast" – DoorDash
"Fly the Friendly Skies" – United Airlines
"Because You’re Worth It" – L'Oréal
"Think Small" – Volkswagen Beetle
"We Are the Competition" – Ferrari
"THINK" – IBM
"Save Money. Live Better." – Walmart
"It Keeps Going, and Going, and Going" – Energizer
"When You’re Here, You’re Family" – Olive Garden
"Let’s Go Places" – Toyota
"America Runs on Dunkin’" – Dunkin’
"I’m Lovin’ It" – McDonald’s
"Betcha Can’t Eat Just One!" – Lay’s
"Built to Last" – Ford
"Taste the Rainbow" – Skittles
"Drive the future" – Tesla
"Melts in Your Mouth, Not in Your Hand" – M&M’s
"Eat Fresh" – Subway
"M'm! M'm! Good!" – Campbell’s Soup
"Red Bull Gives You Wings" – Red Bull
"Got Milk?" – California Milk Processor Board
"Have It Your Way" – Burger King
"Can You Hear Me Now?" – Verizon
"The Few, The Proud, The Marines" – United States Marine Corps
"What Happens Here, Stays Here" – Las Vegas
"When It Absolutely, Positively Has to Be There Overnight" – FedEx
"All the News That’s Fit to Print" – The New York Times
"Strong Enough for a Man, but Made for a Woman" – Secret
"The Citi Never Sleeps" – Citibank
"We are the competition" – Ferrari
"Everywhere You Want to Be" – Visa
"Maybe She’s Born with It, Maybe It’s Maybelline" – Maybelline
"Hello Boys!" – Wonderbra
"We Have a Place for Everyone" – Vrbo
"The Best or Nothing" – Mercedes-Benz
"Make Every Second Count" – TikTok
"There Are Some Things Money Can’t Buy; For Everything Else, There’s MasterCard" – MasterCard
"Work Hard. Have Fun. Make History." – Amazon
"Ideas for Life" – Panasonic
"Is It in You?" – Gatorade
"Diamonds Are Forever" – De Beers
"Built Ford Proud" – Ford
"Expect More, Pay Less" – Target
"Save Money, Live Better" – Walmart
"Take On Tomorrow" – Samsung
"Life’s Good" – LG
"Because Comfort Counts" – Tampax
"Brush Like a Pro" – Oral-B
"Eat Mor Chikin" – Chick-fil-A
"No One OutPizzas the Hut" – Pizza Hut
"See What’s Next" – Netflix
"Make Time For Life Artois" – Stella Artois
"Obey Your Thirst" – Sprite
"Designed For Driving Pleasures" – MINI
"You’re in Good Hands" – Allstate
"Once You Pop, You Can’t Stop" – Pringles
"Sheer Driving Pleasure" – BMW
"The Beauty of All Women" – Fenty Beauty
"Your neighborhood grocery store" – Trader Joe's
"The Champion's Choice" – Gatorade
"Love That Chicken" – Popeyes
"Fresh, Never Frozen" – Wendy’s
"Every Day Deserves a Kiss" – Hershey’s Kisses
"Nespresso. What Else?" – Nespresso
"Taste the Feeling" – Coca-Cola
"Let’s Beauty Together" – Sephora
"Innovating for the Future" – SpaceX
"How Doers Get More Done" – The Home Depot
"I Am What I Am" – Reebok
"Moving at the Speed of Business" – UPS
"Whole Foods, Whole People, Whole Planet" – Whole Foods
"Good Food, Good Life" – Nestlé
"We Power Dreams" – Microsoft
"The World on Time" – FedEx
"Gotta Catch 'Em All" – Pokémon
"Find New Roads" – Chevrolet
"Delighting You Always" – Canon
"You Press the Button, We Do the Rest" – Kodak
"Own Your Pretty" – Too Faced
"If It’s Got to Be Clean, It’s Got to Be Tide" – Tide
"The Best or Nothing" – Mercedes-Benz
"The Wonderful Everyday" – IKEA
Now that you’ve seen some of the best slogans from some top international brands, we hope you’re feeling inspired and ready to craft your own campaign slogan!