Google App Indexing is becoming more and more necessary in order for app companies to reach their installs & user retention goals. It is also rapidly gaining visibility and protagonism in App Marketing strategies, particularly during their earliest stages. While most top websites have apps, a recent study shows that most of them are not using Google App Indexing - only 30% of Android and 19% of IOS apps do.
Companies who already have apps are letting an amazing opportunity slip right through their fingers - they are missing a fantastic way of maximizing the investment in their apps by driving more traffic and interaction and potentially even conversions.
Getting app content indexed could be a great move for most apps that would consistently improve their discovery and re-engagement strategies by just implementing app indexing to their app marketing strategies.
Not long ago, app content needed to be replicated on a traditional website in order for it to be “indexable”, however that has recently changed and Google can now display content from Android and iOS mobile apps within its organic search results (alongside traditional web results).
Google has even created a special section named "Applications" in their search bar, which, when you select it, only shows you search hits from Google Play or Apple's iTunes.
Even so, most brands are failing to take advantage of this opportunity and missing out on potential app downloads as well as traffic coming to their apps via organic search.
App Indexing offers users who have installed an app to be shown pages from it if Google considers the app content relevant to the search query.
This means that when the user searches for a specific product or service, Google will display a link to the product landing page of the app instead of the landing page of the company website. This allows mobile users to jump directly from search results to their apps, which means a really valuable engagement opportunity for app marketers.
It might sound simple at first, but there are many aspects that you need to take into account to get it right.
In this article, we will guide you through the different steps you must follow to get your app’s indexing right:
Now we know where to start from, but what actions should we avoid to have a good start with our freshly indexed app? here are a few tips on what not to do when working on your app indexing:
Don’t forget that your app indexing is connected to all the other parts of your App Marketing strategy, so keep in mind insights and lessons learned from other tactics such as ASO and acquisition campaigns such as Social Ads when working on your app’s indexing. That way you will go straight to the point that will trigger your app’s searchability and downloads!