Today I’d like to share some great news for advertisers on Twitter: the launch of Twitter Audience Platform (TAP), a tool that takes Twitter’s advertising capabilities to another level with ads in mobile apps. This novelty is already available for ad... Read more
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We have said it before, and we will say it again: Twitter is an extremely powerful and invaluable tool when it comes to marketing in our day and age, and is a world your company should be present in. But that is exactly what it is: an entire world. L... Read more
Do you use Twitter to promote your brand? This social network is an extremely useful and necessary advertising tool to unite with your other marketing and communication strategies. Be sure not to dismiss its potential in any way, as there are 320 mil... Read more
Attracting users to your social networks is not easy, but the true challenge lies in getting them to stick around. On Twitter it becomes even more challenging – if anything describes Twitter, its speed. Messages are read in a matter of seconds, inter... Read more
Twitter has had a very busy few months. Since its cofounder Jack Dorsey was appointed executive director this past October, the social network has been trying out new ideas non-stop. All of these changes might seem more or less correct, but what is f... Read more
If you are looking to increase your brand’s impact on Twitter, it is in your interest to know and use its advertising platform, Twitter Ads. Before dedicating your budget to this solution, however, you need to perform a detailed investigation the ben... Read more
What does artificial intelligence have to do with Twitter? Your instinctive answer to this question may be nothing… but you would be wrong! Artificial Intelligence allows us to automate all kinds of processes that until now were done manually, quite ... Read more
The truth is, no matter what sector or product we work with, we can no longer afford being behind on the times – not being up to date is not an option. Consumers are constantly being targeted and bombarded with an infinite amount of brands products a... Read more
While some countries narrow it down to Christmas Eve and Christmas Day to celebrate the holiday season and exchange gifts, Spain takes it to a whole other level and extends its festivities all the way past the New Year and into January. More specific... Read more
The types of Tweets like "RT(retweet) or FAV(favorite)" and are long gone. Until now, the options to do a survey on Twitter were limited: you had to write down the answers one by one, the followers had to choose between two actions, to vote or resort... Read more