Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Twitter By David Tomas, on 20 April 2016

Break Through the Borders of Twitter With Twitter Audience Platform (TAP)

Today I’d like to share some great news for advertisers on Twitter: the launch of Twitter Audience Platform (TAP), a tool that takes Twitter’s advertising capabilities to another level with ads in mobile apps. This novelty is already available for ad... Read more

Tags: Twitter By Chantal India, on 19 April 2016

Twitter Etiquette: Tweeting Like a Native

We have said it before, and we will say it again: Twitter is an extremely powerful and invaluable tool when it comes to marketing in our day and age, and is a world your company should be present in. But that is exactly what it is: an entire world. L... Read more

Tags: Twitter By David Tomas, on 12 April 2016

6 Benefits of Promoting Your Company on Twitter

Do you use Twitter to promote your brand? This social network is an extremely useful and necessary advertising tool to unite with your other marketing and communication strategies. Be sure not to dismiss its potential in any way, as there are 320 mil... Read more

Tags: Twitter By Héctor Borrás, on 11 April 2016

10 Recommendations for Your Brand’s Twitter Profile Not to Lose Followers

Attracting users to your social networks is not easy (careful with quick fixes!), but the true challenge lies in getting them to stick around. On Twitter it becomes even more challenging – if anything describes Twitter, its speed. Messages are read i... Read more

Tags: Twitter By Laia Cardona, on 7 April 2016

Get to Know Twitter's Latest Trends to Help Brands Communicate with Their Consumers

Twitter has had a very busy few months. Since its cofounder Jack Dorsey was appointed executive director this past October, the social network has been trying out new ideas non-stop. All of these changes might seem more or less correct, but what is f... Read more

Tags: Twitter By Laia Cardona, on 25 February 2016

What Can Advertising on Twitter Do for You? Results, ROI and Success Stories

If you are looking to increase your brand’s impact on Twitter, it is in your interest to know and use its advertising platform, Twitter Ads. Before dedicating your budget to this solution, however, you need to perform a detailed investigation the ben... Read more

Tags: Twitter By David Tomas, on 24 February 2016

Optimize Your Twitter Ads with Artificial Intelligence

What does artificial intelligence have to do with Twitter? Your instinctive answer to this question may be nothing… but you would be wrong! Artificial Intelligence allows us to automate all kinds of processes that until now were done manually, quite ... Read more

Tags: Twitter By Kelly Rogan, on 23 February 2016

How to use Twitter Ads to achieve your marketing objectives

The truth is, no matter what sector or product we work with, we can no longer afford being behind on the times – not being up to date is not an option. Consumers are constantly being targeted and bombarded with an infinite amount of brands products a... Read more

Tags: Twitter By Laia Cardona, on 23 December 2015

The Magic of Christmas Reaches Twitter

While some countries narrow it down to Christmas Eve and Christmas Day to celebrate the holiday season and exchange gifts, Spain takes it to a whole other level and extends its festivities all the way past the New Year and into January. More specific... Read more

Tags: Twitter By Helena Sáenz, on 7 December 2015

5 Innovative Ideas to Start Your Surveys on Twitter

The types of Tweets like "RT(retweet) or FAV(favorite)" and are long gone. Until now, the options to do a survey on Twitter were limited: you had to write down the answers one by one, the followers had to choose between two actions, to vote or resort... Read more