Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.
A few months ago, Facebook began offering the ability to chat with artificial intelligence programs (chatbots) through their Messenger service. These programs allow users to interact with brands in entirely new ways, like, for example, by sending flo...Read more
We are just about rounding up 2016, and Instagram is as popular as it has ever been. It has been nothing but a success since its very launch in 2010, but it really took off when it was acquired by Facebook and launched its advertising solution, Insta...Read more
After a long and arduous development and design process, your app is finally on the market. Congratulations! You have come a long way, but your job is not over yet: if you want your app to succeed, you need to launch your app marketing strategy. When...Read more
With over 150 million daily users, Snapchat has officially surpassed Twitter in popularity; at just over four years old, the app has been, and continues, growing exponentially, especially in terms of users. In December of 2015, Snapchat had a recorde...Read more
In some ways, as digital marketers, we are much like carpenters… without our “tool box” we would be completely lost. When the time comes to get active on social media, there are a whole mountain of resources that can help increase our productivity, m...Read more
There is absolutely no doubt that Instagram has been gaining impressive ground over the last few years. Its significant growth has attracted no less than 500 million monthly active users (placing it ahead of social networks such as Twitter, Vine, Pin...Read more
From Facebook to Google and now to Instagram, algorithms are starting to take over websites and social networks everywhere. You may have already heard of this but why is it important and how exactly will this affect your business?Read more
When the time comes to invest your digital advertising budget, the where is just as or even more important than the how much. To get the best results, you need to be in the places where your target audience spends most time. Want to know how? We ana...Read more
Given that LinkedIn hosts the largest network of businesses, companies, and professionals worldwide, it only makes sense that advertising to these members via LinkedIn has become an important aspect of the network’s platform. Given the rapid growth o...Read more
Did you know that very soon you will be able to chat with Artificial Intelligence programs on Facebook? This initiative, meant mainly for companies, allows for the automation of customer service and purchases through ecommerce, as well as offering us...Read more
