English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing By Laia Cardona, on 11 Nov 2015

9 Ways To Make Customers Feel Safe Purchasing Online

A few years ago, many people were still reluctant to buy online, arguing that they were afraid to use their credit card online. But according to the results of the Study of Online Confidence, it seems that fear is a thing of the past: 96% of Spaniard...Read more

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing, Performance Marketing By Laia Cardona, on 05 Nov 2015

5 Digital Marketing Trends for 2016

Heads up! We've updated our website with the Top Digital Marketing Trends and Predictions for 2020. Check it our here! It's getting cold, winter seasonal foods are appearing in supermarkets, and at Cyberclick we have launched the prediction of the 5 ...Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 26 Oct 2015

Best time for mobile ads: While people watch TV and surf the Internet!

When planning your digital advertising strategy, you probably already know that the right time to publish is crucial. We have already spoken on occasion when to publish (or not) in social networks. Today we offer a new strategy for your mobile ad: di...Read more

Tags: Online Marketing & Digital Marketing, Social Marketing, App Marketing & Publicidad Móvil By Laia Cardona, on 19 Aug 2015

Marketing Strategy: 5 Ways to integrate Snapchat

Snapchat differs from other messaging applications on the concept of self-destruction of all the messages, photographs and videos sent and shared through this social tool. It is, therefore, short-lived messages of very short duration (between 1 and 1...Read more

Tags: App Marketing & Publicidad Móvil By Kelly Rogan, on 09 Jul 2015

Case study: What mobile marketing strategy generates more engagement?

Seeing the great interest generated by the above comparison of mobile applications - Burger King vs. McDonald's - now we are back with a new article of the same style, but changing to the fashion industry: Mango vs. App Zara App. What mobile marketin...Read more

Tags: Online Marketing & Digital Marketing, App Marketing & Publicidad Móvil By Kelly Rogan, on 25 Jun 2015

6 fascinating facts about Mobile Advertising

More and more people have smart devices. These are now playing a crucial role to increase traffic and sales in online business or e-commerce. So much that mobile advertising visits to a store can increase by 80% within 24 hours after the first exposu...Read more

Tags: App Marketing & Publicidad Móvil By Kelly Rogan, on 22 Jun 2015

McDonald's Spain App vs. Burger King Spain App - What marketing strategy will win in the mobile game?

Fast food chains are part of our daily lives, just like our mobile phone. Surely you’ve eaten a burger menu with fries and a drink in your time off from work, with family or hanging out with friends. Therefore, we will analyze the McDonald's and Burg...Read more

Tags: App Marketing & Publicidad Móvil, Native Advertising By Kelly Rogan, on 11 Jun 2015

Secret revealed! When digital advertising will surpass TV advertising

We love to use the phrase "Internet is the future" and we are all aware that it is a fairly settled truth, because there are many market sectors living in part or entirely on the network. Marketers are aware of this reality, but investment in digital...Read more

Tags: Cyberclick, Online Marketing & Digital Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing By Kelly Rogan, on 10 Jun 2015

OMExpo Cyberclick in 2015, a leading digital marketing event

On May 27, 2015 in Madrid we attended the annual edition of OMExpo leading digital marketing event in Spain. A large variety of companies in the sector were concentrated at this event. Some take advantage of the event to bolster its already strong pr...Read more

Tags: App Marketing & Publicidad Móvil By Kelly Rogan, on 25 May 2015

Why mobile advertising is seducing brands in 2015

The space devoted to digital advertising grew 16% last year with total sales of 49.5 billion dollars; mobile advertising revenues have driven this increase. Only the money spent on mobile advertising amounted to 12.5 billion dollars in 2014. This rep...Read more