Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Kelly Rogan

International Business Developer and Digital Marketer.

Follow me on: :

Tags: Happiest Company By Kelly Rogan, on 10 Jul 2015

c

One of the aspects that influences the smooth running of a business most is the way in which its teams are managed. And what is a business but a team? Until now companies only revolved around achieving the targets, but in recent years, companies have...Read more

Tags: App Marketing & Publicidad Móvil By Kelly Rogan, on 09 Jul 2015

Case study: What mobile marketing strategy generates more engagement?

Seeing the great interest generated by the above comparison of mobile applications - Burger King vs. McDonald's - now we are back with a new article of the same style, but changing to the fashion industry: Mango vs. App Zara App. What mobile marketin...Read more

Tags: Native Advertising By Kelly Rogan, on 30 Jun 2015

The online buyer purchases 3 times a month and spends 70€ on average in 2015

67% of Internet users -a 52% increase than in 2013- are declared online buyers, with a purchase made on average 3 times a month and an average cost of 70€, an increase times 2 and 63€ since two years ago. This data comes from the eCommerce Study 2015...Read more

Tags: Twitter, Social Media & Social Ads By Kelly Rogan, on 25 Jun 2015

The new Top-Secret from Twitter: Project Lightning

As of July 1st the resignation of CEO Dick Costolo @DickC from Twitter will be effective, after holding this position for six years. Twitter co-founder Jack Dorsey @Jack will lead the company temporarily while looking for the new chief executive. Ami...Read more

Tags: Online Marketing & Digital Marketing, App Marketing & Publicidad Móvil By Kelly Rogan, on 25 Jun 2015

6 fascinating facts about Mobile Advertising

More and more people have smart devices. These are now playing a crucial role to increase traffic and sales in online business or e-commerce. So much that mobile advertising visits to a store can increase by 80% within 24 hours after the first exposu...Read more

Tags: App Marketing & Publicidad Móvil By Kelly Rogan, on 22 Jun 2015

McDonald's Spain App vs. Burger King Spain App - What marketing strategy will win in the mobile game?

Fast food chains are part of our daily lives, just like our mobile phone. Surely you’ve eaten a burger menu with fries and a drink in your time off from work, with family or hanging out with friends. Therefore, we will analyze the McDonald's and Burg...Read more

Tags: Inbound Marketing, Native Advertising By Kelly Rogan, on 18 Jun 2015

David Tomas speaks of Native Advertising at the Inbound Marketing Made in Madrid event

June 11th I attended the third edition of Inbound Marketing Made in Madrid in the central location of Cines Callao, to know a little more what are the latest trends to structure and streamline the marketing funnel. I was pleasantly surprised that the...Read more

Tags: App Marketing & Publicidad Móvil, Native Advertising By Kelly Rogan, on 11 Jun 2015

Secret revealed! When digital advertising will surpass TV advertising

We love to use the phrase "Internet is the future" and we are all aware that it is a fairly settled truth, because there are many market sectors living in part or entirely on the network. Marketers are aware of this reality, but investment in digital...Read more

Tags: Cyberclick, Happiest Company By Kelly Rogan, on 11 Jun 2015

Celebrations in the company, at Cyberclick we have redefined this concept

Last Friday our offices were emptied for a day. Instead, laughs and cries of joy from the Cyberclick team invaded the Port Aventura theme park. After a lively train ride, we met early at the gates of the park to enjoy a day away from our daily tasks.Read more

By Kelly Rogan, on 10 Jun 2015

Mobile Programmatic, the next frontier of mobile advertising

Mobile programmatic is the next frontier of mobile advertising that marketing managers have to break. According to a study by the IAB (Interactive Advertising Bureau's), more than three quarters of marketers consider this new comprehensive approach t...Read more