Marketing Blog

Today, our customers live part of their daily experiences through the smartphone. They are now used to checking what time they have an appointment with the doctor or to share a photograph of a concert they went to on their Facebook profile. Google ha... Read more

Content Marketing is one of the most successful current trends in native advertising. Companies seek to captivate their audience naturally, with messages that are not invasive, as in both the Business to Business (B2B) and Business to Customer (B2C).... Read more

If you still haven’t heard of Streaming, you are about to. For those who are not familiar with the term, streaming is the digital distribution of media via a computer network so that the user consumes a video file or audio, in parallel while download... Read more

In early March, Facebook- the most known social network worldwide –announced the news that it has revolutionized the world of Social Media Marketing: the elimination of the "Like" from inactive or disabled accounts on the official websites. Read more

Welcome e-mails are, in many cases, the onset of the relationship between a brand and its customers. A context in which, increasingly, companies try to establish more special, durable and cost effective links with users, the welcome e-mail is probabl... Read more