Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Berta Campos

Expert in Digital Advertising & Digital Marketing.

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Tags: Twitter By Berta Campos, on 06 May 2016

Tweet fun GIFs that generate more engagement on Twitter

As we mentioned a few weeks ago, the last few months have been fast moving and busy for Twitter. And it seems the change never stops: according to what Twitter recently published on their blog, it is now possible to share GIFs directly in tweets and ...Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 29 Apr 2016

Everything you didn't know (and now you do) about the Marketing Mix and the 4Ps of Marketing

We all know that good or bad marketing decides the success of a product, but have you ever asked yourself what the best definition of marketing is? And what the key elements to a successful marketing strategy are? Today I would like to help you refre...Read more

By Berta Campos, on 05 Apr 2016

The 7 social networks that will compete with Instagram, Snapchat, Vine & Pintrest in 2016

For digital marketers, being up to date with new social networks is absolutely essential. One of the great things about the digital marketing world is that every day it launches new ways for us to communicate with each other. Some make it, others are...Read more

Tags: Native Advertising, Digital Advertising By Berta Campos, on 03 Dec 2015

Why fraudulent digital advertising continues to thrive

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ...Read more

Tags: Inbound Marketing, Social Marketing, Email Marketing, Social Media & Social Ads By Berta Campos, on 20 Oct 2015

How brands get you to pull out your wallet

Surely it has happened to you more than once: you were quietly browsing the Internet and suddenly you find an ecommerce pulling out your credit card. The thing is that companies are very clever when it comes to using online marketing to convince you ...Read more

Tags: Social Media & Social Ads, Digital Advertising By Berta Campos, on 21 Sep 2015

Instagram is pulled to the advertising pool

A few days ago we were totally surprised at the offices of Cyberclick: although many of us did not follow Zara on Instagram, we all had its branded content in the application. How was it possible? The answer, of course, was that Instagram has release...Read more

Tags: Happiest Company By Berta Campos, on 03 Aug 2015

5 books for summer success

In Cyberclick we believe that teamwork is essential and we like to read books that make us grow as people, contribute ideas and help us to reach our objectives together. We think this is an ideal way to catch up on reading and in September be more in...Read more