Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Online Sales, HubSpot By Marina Sala, on 28 March 2024

Hubspot Sales Sequences: What They Are and How To Create Them

Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more

Tags: Digital Advertising, Online Sales, Ecommerce By David Tomas, on 27 March 2024

Ansoff Matrix: What It Is and How It Works

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Tags: Content Marketing, Digital Marketing By Sol Gonzalez, on 26 March 2024

Visual Marketing: Purpose, Applications, and Success Stories

Do you know that humans process an image up to 60,000 times faster than text? And that we retain only 10% of the information we hear, 20% of what we read, but 80% of what we see? Perhaps that's why visual posts on the internet are the most successful... Read more

By Tanit de Pouplana, on 21 March 2024

Interactive Newsletters: Tips, Tools, and Creation Strategies

The newsletter is a key element within an email marketing strategy, as it allows you to convey a message to many people quickly and relatively easily. Read more

Tags: Social Marketing By Berta Ventura, on 20 March 2024

TikTok Out of Phone: A New Dimension in Social Media Experience

Out of Phone is TikTok's solution designed for brands advertising on the social platform to extend beyond mobile screens and launch their campaigns on digital screens in various environments such as cinemas, restaurants, airports, and more. In essenc... Read more

Tags: SEO & SEM By Helena Alcoverro, on 19 March 2024

Parasite SEO: What It Is, How It Works, and Examples

Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more

Tags: Online Sales By David Tomas, on 14 March 2024

Product-Led Sales: What They Are and Their Impact on Business Growth

Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more

Tags: Ecommerce By David Tomas, on 13 March 2024

Dynamic Pricing Strategy: How to Create One for Your Ecommerce

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Tags: Digital Advertising By Chantal India, on 12 March 2024

ROI vs. ROAS: Examples and When to Use Each One

ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more

Tags: Google By Pere Munar, on 7 March 2024

Exploring Gemini Extensions and the Power of AI

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more